Books we like.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Often B2B organizations struggle with how to position their products. This is not a “one and done” exercise but one that requires constant focus as the grounds shift constantly. April provides a great methodology to consider using along with a number of examples to illustrate her thinking. Presented with a great sense of humour, it is both an enjoyable and thoughtful read.
By Tim Hughes & Matt Reynolds
Social Selling: Techniques to Influence Buyers and Changemakers
Social media and social networking has transformed both sales and marketing for B2B companies. However, for many companies, the full impact of how they need to transform their organizations has not necessarily sunk in. Tim does a nice job in walking the reader through the differences between traditional and new social approaches. The changes are foundational and affect an entire company to its core and this book is essential reading for any B2B company exec.
The Tipping Point: How Little Things Can Make a Big Difference
This book is a true classic for those who want to understand the power of how movements eventually can tip. Malcolm combines both research and stories to paint his thinking vividly in the reader’s mind.
Got a book that you’ve read, absolutely loved and would highly recommend to any B2B marketer? Please let us know about it.