The Top 3 Takeaways From our Discussion With Matt George

Matt George is the Founder of the Unsettled Media Podcast Network and Unsettled Media.  His fundamental excitement is how the world works and that includes the incredible leverage that the internet allows, human movement & immigration, and economic development (micro more than macro!).  Whether you're an entrepreneur, a start-up, an established business or even a government agency, Unsettled Media is proving that a podcast can be an incredible tool in your digital tool-kit and a remarkable tool to achieve leverage.  

Matt spoke to our cohort about podcasting; here are three key takeaways from Matt George’s discussion:

1. Webinar fatigue is real.

Webinars are becoming more and more tired in today’s world; they struggle to keep viewers attentive and engaged. Podcasting is a great way to eliminate webinar fatigue while still delivering valuable information to your audience. Listeners can stream podcasts during work commutes, workouts, or even while cooking dinner  - making this form of communication extremely flexible, and allowing a larger audience to tune in. 

2. Tons of content can be derived from podcasts. 

Once you have an incredible hour of audio, the derivatives are basically infinite. You can take the audio and transcribe it; allowing you to put together blog posts, newsletters, one-pagers - anything you want. A great podcast tool to check out is the social app Headliner. This app gives you one minute of audio, has a headliner, an image and tons of impressions.

3. You want to get 1000 true fans.

Don’t go into podcasting with your expectations too high; expecting a turnout like Joe Rogan or Michelle Obama recieve on their podcasts simply isn’t realistic. Rather, focus on getting 1000 true fans. In order to do so, you need a niche goal and a specific form of leverage.

Check out Unsettled Media to learn more about podcasting.